Director, Deposit Marketing
Company: Santander Holdings USA Inc
Location: Boston
Posted on: April 25, 2024
Job Description:
Director, Deposit MarketingBoston, United States of AmericaThe
Director, Deposit Marketing is a key role responsible for creating
and executing strategies to attract, retain and grow deposit
customers here at Santander. This role involves developing product
promotion campaigns, customer acquisition and retention
initiatives, digital marketing efforts, and team leadership while
ensuring regulatory compliance. Qualified candidates will have a
strong marketing background specifically in the banking or
financial services industry, leadership skills and a focus on
results and profitability.Santander Bank is seeking a Director,
Deposit Marketing to manage acquisition and engagement activities
to drive deposit growth for our retail and digital businesses.This
highly visible and collaborative role works closely with
leadership, marketing partners and business stakeholders to achieve
household and deposit financial goals. This is a management role
with 2 direct reports and an expectation of growth as our digital
deposit business grows in the next 24-36 months.The right candidate
will have an entrepreneurial mindset and highly collaborative
working style. They will be a direct response expert with digital
experience at a national/regional or online bank. The best
candidate will bring strong business acumen mixed with a diplomatic
approach that keeps both internal and external partners in sync,
bought in, and effectively driving the business forward
together.The right candidate will be a strong performance marketer,
with experience developing and executing impactful integrated
campaigns that drive both consideration and direct customer
response. -They will be customer-centric in their approach and an
expert of analysis and interpretation of data, heavily focused on
analytics and ROI to guide decision making. They are at the core,
an expert in the digital space, and bring strength in team
management, team development, cross functional collaboration,
creative and strategic thinking, process development and
execution.Essential Functions/Responsibility Statements:Key areas
of responsibility include:
- Collaborate with relevant stakeholders to ensure marketing
efforts align with the overall business strategy. This includes
executive and senior-level leadership.
- Develop and manage relationships with external partners and
agencies who are critical to the execution of campaigns.
- Analyze market trends and client insights to inform marketing
strategies.
- Develop and manage lead generation and nurture programs.
- Ensure product positioning align with Santander's overall US
value proposition
- Set the annual learning agenda for deposit marketing across
checking, high yield savings and CD products.
- Report on the effectiveness of marketing campaigns.
- Stay up to date with industry trends and best practices -
always striving to achieve best-in-class performance while helping
streamline operations, processes, and reporting.
- Maintain current knowledge of the products, services, and
marketing techniques of competitors.
- Manage total campaign costs in accordance with
budgets.Qualifications:To perform this job successfully, an
individual must be able to perform each essential duty
satisfactorily. The requirements listed below are representative of
the knowledge, skill, and/or ability required. Reasonable
accommodations may be made to enable individuals with disabilities
to perform the essential functions.Education:Bachelor's Degree or
equivalent work experience in Marketing, Community Relations,
Communications, Business Administration or equivalent field.
(Req)Master's Degree in Marketing, Community Relations,
Communications, Business Administration or equivalent field.
(Pref)Work Experience:Marketing, 9-12 years (Req)Financial Services
experience and/or experience in regulated industries., (Pref)Skills
and Abilities:Ability to foster a positive and motivating work
environment, encouraging feedback and innovation.Strong analytical,
prioritizing, interpersonal, problem-solving, and presentation
skills.Ability to work with and influence senior management.Ability
to develop and execute effective marketing campaigns.Comfortable in
a highly collaborative environment, with the ability to work within
a team and in a matrixed environment.Must have excellent
professional presentation skills, and the ability to interact and
engage all levels of management/leadership.Ability to regularly
evaluate workload and prioritize projects.Exceptional written and
verbal communication skills.Strong leadership, initiative and
planning skills.Advanced knowledge of, and ability to use, all
current graphic design programs and supporting creative
programs.Diversity & EEO Statements: At Santander, we value and
respect differences in our workforce and strive to increase the
diversity of our teams. We actively encourage everyone to
apply.Santander is an equal opportunity employer. All qualified
applicants will receive consideration for employment without regard
to race, color, religion, sex, sexual orientation, gender identity,
national origin, genetics, disability, age, veteran status or any
other characteristic protected by law.Working Conditions: Frequent
Minimal physical effort such as sitting, standing and walking.
Occassional moving and lifting equipment and furniture is required
to support onsite and offsite meeting setup and teardown.
Physically capable of lifting up to fifty pounds, able to bend,
kneel, climb ladders.Employer Rights: Employer Rights:This job
description does not list all of the job duties of the job. You may
be asked by your supervisors or managers to perform other duties.
You may be evaluated in part based upon your performance of the
tasks listed in this job description. The employer has the right to
revise this job description at any time. This job description is
not a contract for employment and either you or the employer may
terminate at any time for any reason. English
Primary Location: -Boston, MA, Boston
Other Locations: -Massachusetts-Boston
Organization: -Santander Bank N.A.
Keywords: Santander Holdings USA Inc, Arlington , Director, Deposit Marketing, Advertising , Boston, Massachusetts
Didn't find what you're looking for? Search again!
Loading more jobs...