Account Based Marketing (ABM) - Senior Manager
Company: Veeva Systems, Inc.
Location: Boston
Posted on: April 19, 2024
Job Description:
Veeva Systems is a mission-driven organization and pioneer in
industry cloud, helping life sciences companies bring therapies to
patients faster. As one of the fastest-growing SaaS companies in
history, we surpassed $2B in revenue in our last fiscal year with
extensive growth potential ahead.At the heart of Veeva are our
values: Do the Right Thing, Customer Success, Employee Success, and
Speed. We're not just any public company - we made history in 2021
by becoming a (PBC), legally bound to balancing the interests of
customers, employees, society, and investors.As a company, we
support your flexibility to work from home or in the office, so you
can thrive in your ideal environment.Join us in , committed to
making a positive impact on its customers, employees, and
communities.The RoleWe are looking for a highly motivated and
experienced Senior Customer Marketing Manager. You will plan and
execute Account-based Marketing (ABM) and customer advocacy
initiatives in close coordination with our Marketing, Sales, and
Strategy teams. You will develop and scale our global ABM program
while planning, organizing, and implementing targeted, end-to-end
campaigns for key accounts and contacts.What You'll Do
- Work with sales and strategy leadership to identify top target
accounts and objectives that drive growth and enable customer
success.
- Develop and execute targeted, integrated campaigns and programs
for key accounts, collaborating closely with sales, strategy, and
cross-functional marketing teams.
- Identify, manage, and develop customer advocacy campaigns with
enterprise and emerging companies across that enable Veeva
marketing to lead with customer success and value.
- Oversee the timely execution of resources, logistics,
budgeting, scheduling, digital, and social media strategies for all
ABM campaigns.
- Track program results, measure success and report metrics to
stakeholders across the business.
- Define and implement repeatable processes to expand the ABM
program across all strategic accounts globally.
- Cultivate long-term relationships with customers and colleagues
in marketing, sales, and strategy.Requirements
- 5+ years of experience in B2B software marketing, preferably in
customer marketing, field marketing, or demand generation.
- 2+ years of experience with ABM (both strategy and execution)
or highly targeted marketing campaigns for high-value accounts or
verticals.
- Strong project and program management skills with the ability
to drive both planning and execution.
- Experience with digital marketing, including paid media and
paid social programs.
- Strong interpersonal skills and experience working directly
with sales teams and customers.
- Experience with Salesforce CRM and Pardot (or comparable
marketing automation platform).
- Highly motivated, passionate, organized, and accountable.
- Exemplary verbal and written communication skills.
- Ability to prioritize activities effectively under aggressive
timelines, while ensuring a high level of accuracy and attention to
detail.
- Strong team player who is also able to operate
independently.
- Bachelor's degree required.Nice to Have
- Experience implementing and utilizing ABM software such as
Demandbase, Terminus, Triblio, Engagio, 6sense, etc.
- Experience marketing to life sciences is a plus.Perks &
Benefits
- Medical, dental, vision, and basic life insurance
- Flexible PTO and company paid holidays
- Retirement programs
- 1% charitable giving programCompensation
- Base pay: $100,000 - $160,000
- The salary range listed here has been provided to comply with
local regulations and represents a potential base salary range for
this role. Please note that actual salaries may vary within the
range above or below, depending on experience and location. We look
at compensation for each individual and base our offer on your
unique qualifications, experience, and expected contributions. This
position may also be eligible for other types of compensation in
addition to base salary, such as variable bonus and/or stock
bonus.#LI-RemoteUSVeeva's headquarters is located in the San
Francisco Bay Area with offices in more than 15 countries around
the world.Veeva is an equal opportunity employer. All qualified
applicants will receive consideration for employment without regard
to race, color, sex, sexual orientation, gender identity or
expression, religion, national origin or ancestry, age, disability,
marital status, pregnancy, protected veteran status, protected
genetic information, political affiliation, or any other
characteristics protected by local laws, regulations, or
ordinances. If you need assistance or accommodation due to a
disability or special need when applying for a role or in our
recruitment process, please contact us at.
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Keywords: Veeva Systems, Inc., Arlington , Account Based Marketing (ABM) - Senior Manager, Executive , Boston, Massachusetts
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