Senior Manager, Marketing
Company: Disability Solutions
Location: Boston
Posted on: May 17, 2024
Job Description:
About the Job
The Senior Manager, Marketing leads marketing activities for
assigned customer channel(s) by developing, managing, and executing
strategies and tactical programs to achieve business objectives and
financial goals. The Senior Manager, Marketing builds the
Foundation Medicine brand by clearly articulating the value of
Foundation Medicine's portfolio of tests and services, identifying
and prioritizing market opportunities, devising tactical plans,
demonstrating subject matter expertise of the portfolio,
competition, and customers, and delivering business results.--
Key Responsibilities
- Lead all marketing activities associated with assigned customer
channels(s).
- Understand the unique needs of key customer stakeholders within
the cancer care ecosystem (e.g., payers, providers, pathologists,
directors, c-suite) and their respective roles in test/partner
selection.
- Display an in-depth understanding of all aspects of the
customer journey(s); frequently and proactively seek out ways to
improve the experience for all involved.
- Gather and synthesize information on customers, competitors,
and the market from a range of formal and informal sources (e.g.,
research, field sales, voice of customer, etc.); identify and apply
insights to shape/refine strategies and build the Foundation
Medicine brand.
- As needed, request research, brief agencies and provide input
on research materials to ensure research answers business
needs.
- Proactively engage with customers to uncover, articulate, and
apply insights to enrich business plans and communication
strategies; proactively seek solutions to business
challenges.
- Own the development and execution of robust strategic marketing
plans, utilizing internal expertise and, as necessary, external
marketing research firms, marketing agencies, and other vendors
that complement internal capabilities to deliver business
targets.
- Support the development of launch plans, providing analysis and
insights to effectively bring new products and services to
market.
- Anticipate risks to marketing strategies, proactively assessing
scenarios and creating contingency plans.
- Understand and drive brand positioning, ensuring it is brought
to life consistently with customers across multiple channels,
traditional and digital in nature.
- Build insightful content and marketing campaigns that engage
relevant audiences, and deliver business results.
- Collaborate with internal and external stakeholders to achieve
objectives, including but not limited to customers, marketing,
commercial operations, sales, medical, legal, regulatory, corporate
communications, executive leadership, creative and media
agencies/vendors.
- Work closely with the sales team, listening to their feedback,
clearly communicating marketing strategy, and ensuring access to
the tools necessary to effectively engage with customers.
- Work autonomously to make decisions and act, in alignment with
portfolio value proposition, customer needs and business goals;
think strategically when making choices and exhibit a
customer-centric approach, putting customer needs first in all
decisions.
- Partner with training team to ensure sales teams have
appropriate training to effectively execute marketing
strategies.
- Provide commercial organization with messaging and tools to
differentiate portfolio in the marketplace.
- Accurately forecast financial impact of marketing
initiatives.
- Actively track tactical performance metrics and report progress
toward goals, adapting approaches where required to optimize
marketing activities and drive business outcomes.
- Effectively manage marketing budget to achieve brand
objectives.
- Utilize project management and collaboration skills to deliver
against timelines, identifying potential risks as they arise and
exhibiting a bias for action to get solutions to the market
quickly.
- Simplify and explain complex concepts to different
audiences.
- Embody a continuous improvement mindset in day-to-day
activities.
- Complete all work in accordance with Foundation Medicine legal
and compliance guidelines.
- Coach and develop team members.
- Travel up to 25% of the time.
- Other duties as assigned.
Qualifications:
Basic Qualifications:
- Bachelor's degree in Marketing, Business or Life
Sciences
- 6+ years of experience in healthcare diagnostics marketing
Preferred Qualifications:
- Advanced degree such as Masters in Genetics Counseling or other
advanced science degree, MBA preferred
- 7+ years of experience in healthcare diagnostics
marketing
- 2+ years in Market Access and Payer
- Experience in:
- Oncology
- Field sales
- Global marketing
- Product launch
- People management
- building out content and integrated marketing
campaigns
- managing and leading agency partners and external
vendors
- working with and managing cross-functional teams and
projects
- Familiarity with primary and secondary market research and data
analysis
- Experience and proficiency with monthly, quarterly, and annual
budget management
- Ability to:
- develop, rationalize, and present strategy
- translate strategy into tactical execution and business
results
- work effectively within a team in a fast-paced changing
environment
- understand technical and scientific information
- influence and motivate individuals from sales, marketing, and
other functions to achieve business goals
- MS Office Proficiency (Word, Excel and Power Point)
- Demonstrated success working with Legal, Medical, Regulatory
review teams
- Strong leadership skills, including the ability to provide
positive and constructive feedback respectfully to build positive
relationships and drive business results
- Strong work ethic, self-motivation, and
resourcefulness
- Excellent verbal and written communication skills, with ability
to effectively communicate at multiple levels in the
organization
- Excellent attention to detail and the ability to effectively
multi-task, prioritize and meet deadlines in a timely
manner
- Strong organizational, planning and follow-up skills
- Understanding of HIPAA and importance of patient data
privacy
- Commitment to reflect FMI's values: passion, patients,
innovation, and collaboration
#LI-Onsite
Keywords: Disability Solutions, Arlington , Senior Manager, Marketing, Executive , Boston, Massachusetts
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